“La Brea Tar Pits has been a part of our family’s life for generations. We have visited time and again, first as children, and later with our own families, returning to a place that has always sparked curiosity and a sense of wonder. Supporting it’s reimagining felt deeply personal to us, especially the vision of a more welcoming, accessible campus that ensures future generations can create those same lasting connections from the moment they arrive. Naming the Visitor Center reflects our shared commitment to education, access, and the role cultural institutions play in strengthening community.”

—Ron Perlstein on behalf of the Perlstein Family